Grassroots - finding out from shoppers what's hot and what's not |
 |
1. Exclusive methodology
Each Grassroots® project is carried out according to the specific needs of our investment professionals, so it’s always focused on the areas that we think are important.
2. Adding conviction
Grassroots® aims to uncover key trends before they are widely known, and before they have been factored into a company’s share price. Armed with this research, our fund managers have added conviction about the companies they are thinking of buying, selling or holding.
3. A complement to traditional research
Grassroots® tests the conventional wisdom obtained from traditional, quantitative analysis. Face-to-face interviews and observations provide a reality check for our fund managers’ decisions.
|
